The project

Interpreting Disney Princess character style guides for high street product launches.

Producing concepts for new product launches featuring Disney Princess repeat and placement prints. The ranges included stationery and bags, developed for selection by major UK retailers such as Sainsbury’s, Debenhams and Tesco.

Working alongside the client’s in-house design studio and product management team, we conceptualised a variety of Disney Princess bags, pencil cases, and paper stationery using seasonal style guides.

Placement and repeat prints visualised on product…

to provide tangible visuals of items pre-manufacture, for selection by major high street retailers.

Bringing together imagery, emblems, styling and colour palettes from Disney character style guides, we created a range of products as visual mock-ups to secure retail listings.

The concepts demonstrated how the products and styles could work together, in accordance with Disney’s strict licensing approval process.

Manufacturing capabilities and budget constraints were also taken in to consideration to ensure viable product propositions.