Koko tiny to tots
New identity to support growth of baby and toddler product brand.
The project
Creating appealing, character-relevant, licensed product and packaging for the toy sector.
Working with Disney children’s character properties, we developed a range of product decals and packaging. The priority was to delight consumers, whilst also meeting strict approval guidelines.
In close consultation with our client’s product development team, we designed product decals and packaging from concept to final layout for print. As a supplier of bikes, bike accessories and wheeled toys to major UK and European retailers, our client adhered to fast-paced buying schedules. The consumer market demanded quick and accurate turnaround to meet tight production and launch deadlines.
Design, license approval management and liaison with Far East production…
Working with the product and manufacturing teams and Disney consumer products to create appealing, compliant, licensor approved artwork.
Our client’s in-house team were looking for experienced product-focused support to create decals, print designs and packaging for their product ranges.
Liaising closely with the creative teams in the UK, Europe and the Far East, we ensured designs were in-line with listing schedules, launch requirements, specification and budgets. Managing the strict approval process to complete artworks accurately and ensure timely approval for manufacture.
About B-spoke Leisure…
B-spoke Leisure are a supplier of bikes, bike accessories and wheeled toys to major UK and European retailers including Halfords, Argos, Tesco and Top-Toy in Denmark.
License holders to a range of Disney and character license properties, B-Spoke also develop their own brands, as well as private label products aimed at children, teens and adults.
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