Xypex concrete waterproofing
Communications overhaul for a UK waterproofing specialist.
The project
Updated identity, packaging and website for growing construction product brand.
With an ambitious programme of new product launches on the horizon, Hydroswell were looking to re-invigorate their brand presence.
A distinctive new design as required, with clear sign-posting between different product categories.
We started by refining the existing Hydroswell logo to cover both ancillary and membrane products.
The packaging was then developed to include an impactful colour palette and distinctive graphic treatment.
Marketing communications, including website and technical documents, were rolled out to reflect the updated brand positioning.
Creating distinctive new packaging for a growing product range…
ensuring market stand-out and ease of identification on construction sites.
Sold through a business specialising in waterproofing products and services, the main priority for the packaging was that product identification was clear. It was also important that the application instructions and safety information was easy to read, even if English is not your first language.
We designed packaging for 13 products including labels and direct print for tubes, as well as outer carton labels for distribution purposes.
About Hydroswell…
Hydroswell is a UK brand of waterproofing membrane and ancillary products.
The product range includes 13 specialist formulations and materials. Sold to the construction industry, the range spans from small items such as plugs and seals to large-scale sheet membranes.
