The project

Packaging and assets for new brand product launch.

Working within existing brand guidelines, we developed product packaging and brand assets for a range of re-usable face cloths, launched exclusively on Amazon.

Interpreting the existing visual identity, we produced packaging artworks across two products and six SKUs.

A range of imagery and assets were also developed to support the e-commerce product listings, communicating product features and benefits.

Rolling out product packaging and assets in-line with existing brand identity…

reflecting the strong philosophy and playful Sekoa aesthetics to secure online sales.

This was the first launch phase for a major new brand to be sold exclusively on Amazon. As such, it was the first time the visual identity had been interpreted and stress-tested for real product and packaging.

Designing within the parameters of the brand guidelines, we worked with our client to ensure the final artwork was consumer friendly, industry compliant and retailer approved.

About Sekoa

Sekoa is a playful beauty brand, with the aim of providing simplicity to daily routine; the embodiment of their slogan ‘feeling good made easy’.

Sekoa includes products from across the spectrum of beauty and wellbeing from face to body. The convenience of Amazon’s tried and tested platform creates a hassle-free shopping experience.