The project

Develop and design creative and sustainable packaging formats to promote Soapworks NPD capabilities.

With a broad variety of solid bar formulations available, Soapworks create sample gifting soap bars to showcase their expertise to existing and prospective customers.

The sample bars capture product and ingredient trends to promote formats that will inspire. We have worked with Soapworks over numerous seasons to bring their product ideas to life through packaging and accompanying promotional materials.

Soothing Serenity Rebalancing Bar

The project included the origination of a range of concepts incorporating illustration and typographical elements. The final artwork was printed on a sustainable, compostable  paper wrap, with an accompanying gift card in both English and German.

With the well-being trend in ascent, this bar was designed to tap into the self-care market. The most recent of Soapworks’ product releases, this cleansing soap combines a calming blend of green tea and colloidal oatmeal with a soothing lemon verbena fragrance. Bringing the spa ritual home at a time when household budgets were starting to feel the squeeze.

Coastal Shores Cleansing Body Bar

The bar was distributed with a gift card highlighting the inspiration behind the product and its sustainable credentials.

Celebrating the rugged coastline of Scotland, this bar was released in the same year that COP26 was held in Glasgow, Soapworks’ home city, as part of a tailored PR campaign to promote the environmentally friendly benefits of switching to bar soap.

The brief was to create an evocative packaging design with abstract marine imagery and colour palette. The visuals were enhanced when the pack was opened to a truly sensorial delight, with refreshing notes of sea spray and balsam.

Mandarin, Cranberry & Cedarwood Moisturising Body Bar

An exfoliating jute bag accompanied the bar, extending the performance of the soap from cleansing to buffing. The gift was finished with a tag printed on kraft card.

Created to have big shelf presence and unisex appeal, inspired by the invigorating mandarin, cranberry and cedarwood fragrance. The bold pack design works well as a gift or luxurious self-treat.

About Soapworks

Soapworks is the UK’s premier manufacturer of soaps and cleansing bars for body, hair, and face. They supply global businesses, from luxurious and sustainable brands to high-volume retail and FMCG.

Founded in 1988 by Body Shop entrepreneur Dame Anita Roddick on the principles of ethical, social enterprise and sustainability, they are now part of the DAABON group – a family-owned, global leader in the production of organic ingredients.