The project

Brand identity, packaging and communications for re-usable face cloth brand.

Refining the existing CloudCloth logo and extending the visual identity to help grow brand recognition. Communicating the product benefits and developing the brand story.

With a unique product and an engaging story behind it’s development, we created a range of assets to help communicate CloudCloth’s points of difference. Initially updating the logo and brand  assets, we have developed a long-term relationship with CloudCloth, evolving and refining the marketing communications as required.

From visual identity and packaging to digital assets to support future expansion of the range…

Working closely with CloudCloth to establish visual styling and a tone of voice that resonates with consumers.

Having initially delivered a refined brand logo and packaging, we have worked with CloudCloth for a number of years on all aspects of brand communications from visual identity, photography and video production to digital assets and printed communications.

With many reusable face cloths on the market, it has been important to carve out a unique space for CloudCloth.

This has been achieved through highlighting the brand’s commitment to high quality and performance, as well as their serious intent around sustainability.

Tightening up consistency and creating assets focused on product benefits and technical delivery has been vital to growth.

About CloudCloth

CloudCloth are a manufacturer of sustainable, reusable, organic face cloths designed to replace throw-away wipes and cleansing pads.

The sustainable cloths are sold via CloudCloth’s e-commerce website and Amazon, as well as through independent salons and stores in the UK and the USA.