The project

Sales tools and assets for an artisan soft furnishings brand.

Working with the existing brand styling, we created a range of sales tools to secure increased distribution through new retail and trade partners.

Utilising and developing the existing brand assets, we were able to retain the original ethos of the brand, whilst extending reach through developing a range of assets and professional communications. This included presenting the product range in a coherent communications package for use at trade fairs, customer presentations and distributor meetings.

BlueHanded branding, showing before and after delivery of the project

Creating a benefits-focused suite of communications…

presenting the product  range with clarity, enabling interior design customers to understand the offering more easily.

BlueHanded indigo textiles are produced by artisan craftspeople, who have learned the techniques and practices through skills handed down over many generations. It was important that customers understood the intrinsic qualities of the indigo product, whose sustainable and cultural credentials have true provenance and long-term value.

We delivered a suite of communications including a product brochure, range matrix presentation, postcards, social media strategy and digital content.

About BlueHanded artisanal indigo

BlueHanded is a boutique brand producing artisan fabrics, table and bed linen. The fabric is produced in China, which is then sewn and finished in the UK.

Their product is sold via the brand’s e-commerce website, as well as at specialist fairs and independent retailers. The range incorporates new indigo patterns developed exclusively by BlueHanded, as well as vintage indigo textiles.