The project

Brand identity and e-commerce website for new luxury interior furnishings brand.

Casa Luiza required a new brand identity and e-commerce website for launch. Initially the range comprised hand-made, limited edition cushions and artisan-crafted trimmings.

Bellaboo have worked with founder Luiza Marra within her interior furnishings showroom based at Chelsea Harbour for many years. This new venture was Luiza’s personal endeavour, driven by her love of high quality fabrics and craftsmanship.

Ensuring that the brand reflected the high-quality product and unique vision of Luiza for her business was of paramount importance. With plans for new products and services to be added, it was also vital that the visual identity had flexibility to evolve organically.

Positioning the new brand for growth…

to work independently, as well as within the context of a wider showroom offering.

Initially launching an e-commerce platform comprising cushions and trimmings, new products were quickly developed. With the business gaining momentum, it became clear that Casa Luiza should be represented more fully within Luiza’s existing Chelsea Harbour interior business.

Extending the branding to encompass the other interior product brands distributed from the bricks and mortar showroom, ‘Colony by Casa Luiza’ was launched.

With fabric and wallcovering brand Colony Roma being Luiza’s first and largest distributor brand, it was important that it remained at the heart of the showroom offering. The addition of Casa Luiza re-enforces Luiza’s own brand name, whilst allowing room for future expansion and growth.

About Casa Luiza…

Casa Luiza is a high-end interior furnishings brand encompassing fabrics and trimmings, as well as a range of limited edition cushions.

Casa Luiza products are sold via their online store, as well as through the Colony by Casa Luiza showroom in the Design Centre at Chelsea Harbour, London. The brand is the brain-child of Luiza Marra who has been working with international interior brands and designers for over twenty years.