The project

Brand identity and communications to re-launch people-centred community movement.

An impactful, inclusive and joyful communication style was required to engage local groups and individuals to collectively improve lives.

Working across a wide variety of community groups and organisations, Compassionate Communities aims to improve people’s lives locally through creating meaningful connections.

Centred on a striking brand logo, a suite of illustrative shapes, icons and patterns were created. These provided flexibility for use across a wide range of marketing materials. The vibrant branding and launch communications reflected the energy and positivity of the organisation, whilst also setting a benchmark for future roll out.

Creating a powerful, flexible brand identity for use by partners, suppliers and by colleagues…

Ensuring a look and feel identifiable as belonging to Compassionate Communities was important in building consistency and recognition for the organisation.

With many individuals and organisations creating communications, it was essential that the brand style had fluidity, whilst also retaining a strong identity.

Delivering a comprehensive style guide, with many individual assets ensured that the team had flexibility without compromising on brand resonance. Key communications were created for launch including a bookmark, roller banners and web assets to provide the foundations for future materials.

About Compassionate Communities…

Compassionate Communities are an organisation part-funded by a grant from NHS Charities Together in partnership with University Hospitals Coventry and Warwickshire, working in conjunction with UHCW Charity.

The organisation is led by University Hospital Coventry and Warwickshire’s Department of Spiritual Care. They work with individuals, businesses, voluntary organisations and providers of healthcare to support the local community through workshops, training and connections.